Content as a Service (CaaS) offers new technical possibilities for publishing content.
With CaaS you can use various apps and the Internet of Things (IoT) as well as websites and mobile devices. Modern content management systems (CMS) also set fewer limits on the formats of your content. In addition to text, they easily process video, audio and sophisticated image formats. At the same time they influence your editing process. Where with classic CMS you were thinking about content, layout and publishing media in parallel, with CaaS in the back end you concentrate on the content and leave the rest to the front end.
What content does your target group want to see where?
Apart from all technical possibilities, the decisive factor is which content is relevant for your users and your target group. Whether a customer, reader, prospective customer or user consumes your content on the move, on a stationary PC or on an Internet-enabled fridge is of secondary importance. The consumer behaviour of information is changing at a rapid pace. Let technology meet the need for new and flexible channels. Concentrate on good content for your target group. CaaS will help you with this.
The decoupled backend with decoupled as well as headless CMS forces you to think only about the content first. You don't know where the content you as an editor will finally appear. It may also be more difficult for the editor to see a realistic preview of his content. Think about which views you need and how you want to implement them.
How to make good content available to all
What makes good content? Start with your current and future users. What does a subscriber ask, what does a guest ask? How do you capture the interest of more image-oriented consumers? How much can a potential long-term user read before he loses interest? What is the relationship between text, image and audio? How easy should it be to switch between the different media on the same interface?
CaaS makes it easy, even requires intensive thinking about the content and its addressees.
In addition, a well-organized semantics of your content is crucial. In order to be able to present the content in the right places, in the right contexts and on the right channels, you need navigation and search options. If you want to display targeted functions to a user of the Internet of Things, for example on the refrigerator or in the car, you can use semantics to do so. Or vice versa: Enable simplified functions in an app, while the web page in the browser should display a wider range or enable more advanced applications. Likewise, you can control extended access for registered or paying users vis-à-vis guests.
Gone are the days when content was heavily wired to the layout and written channel-specific. Content First is the new paradigm! Click here for the entire CaaS article series
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