Data protection
Privacy Policy and Consents

Table of contents

  1. Objective and responsible body
  2. Basic information on data processing
  3. Processing of personal data
  4. Collection of access data
  5. Cookies & range measurement
  6. Google Analytics
  7. Google-Re/Marketing Services
  8. Facebook social plugins
  9. Facebook remarketing
  10. Newsletter
  11. Integration of third party services and content
  12. User rights and deletion
  13. Changes to the privacy policy
  14. Zoho One
  15. Zoho SalesIQ
  16. Zoho Campaigns

 

 

1. objective and responsible body

This data protection declaration clarifies the type, scope and purpose of the processing (including the collection, processing and use as well as obtaining consent) of personal data within our online offer and the websites, functions and contents connected with it (hereinafter jointly referred to as "online offer" or "website"). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

The provider of the online offer and the body responsible for data protection is asioso GmbH, Pelkovenstra├če 51, 80992 Munich (hereinafter referred to as "provider", "we" or "us"). For contact details we refer to our imprint

The term "user" includes all customers and visitors of our online offer. The terms used, e.g. "user", are to be understood in a gender-neutral way.

 

 

2. basic information on data processing

We process personal data of users only in compliance with the relevant data protection regulations in accordance with the dictates of data economy and data avoidance. This means that user data will only be processed if a legal permit is available, especially if the data is required for the provision of our contractual services and online services, or if it is required by law or if consent is given.

We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

If, in the context of this data protection declaration, content, tools or other means are used by other providers (hereinafter jointly referred to as "third-party providers") and their registered office is abroad, it must be assumed that a data transfer to the countries where the third-party providers are based is taking place. The transfer of data to third countries is either based on a legal permission, a consent of the users or special contractual clauses which guarantee the legally required security of the data.

 

3. processing of personal data

In addition to the uses expressly stated in this Privacy Policy, personal data will be processed for the following purposes, based on legal permission or consent of the users:
- The provision, execution, maintenance, optimisation and safeguarding of our services, benefits and user benefits;
- The provision of effective customer service and technical support.

We only transfer the users' data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if this is necessary to fulfil our contractual obligations to the users (e.g. address notification to suppliers).

When contacting us (via contact form or email), the user's details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data are deleted provided that they have fulfilled their intended purpose and the deletion does not conflict with any storage obligations.

 

4. collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the protocol data without allocation to the person of the user or other profile creation according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if there is a justified suspicion of illegal use based on concrete evidence.

 

5. cookies & range measurement

Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of the users and stored there for later retrieval. Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.

The viewing of this online offer is also possible under exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

It is possible to manage many online ad cookies from companies via the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/

 

6. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. The processed data can be used to create pseudonymous user profiles of the users.

We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not combined with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google's advertising use, opt-out and opt-in options, please visit the Google websites: https://www.google.com/intl/de/policies/privacy/partners ("Google's use of data when you use our partners' websites or apps"), http://www.google.com/policies/technologies/ads ("Google's use of data for advertising purposes"), http://www.google.de/settings/ads ("Manage information Google uses to serve ads to you") and http://www.google.com/ads/preferences ("Determine what ads Google shows you").

 

7. Google-Re/Marketing-Services

We use the marketing and remarketing services ("Google Marketing Services") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

Google's marketing services allow us to better target ads for and on our website to show users only ads that potentially match their interests. For example, if users are shown ads for products that they are interested in on other websites, this is called "remarketing". For these purposes, when users call up our and other websites on which Google marketing services are active, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other states that are party to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. This aforementioned information may also be combined with such information from other sources. If the user subsequently visits other websites, the ads tailored to his interests may be displayed.

User data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process e.g. the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by "DoubleClick" about users is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked through the websites of AdWords customers. The information collected through the cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. AdWords advertisers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

We integrate third-party advertisements on the basis of the Google marketing service "DoubleClick". DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users' visits to this site or other sites on the Internet.

We also integrate third-party advertisements on the basis of the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.

Another Google marketing service used by us is the "Google Tag Manager", which can be used to integrate further Google analysis and marketing services into our website (e.g. "AdWords", "DoubleClick" or "Google Analytics").

For more information about Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy.

If you wish to opt out of collection by Google marketing services, you may use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

 

8. Facebook Social Plugins

Our online offering uses social plugins ("Plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The Plugins can be recognized by one of the Facebook logos (white "f" on blue tile, the words "Like", "Like" or a "Thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. When users interact with the plugins, for example, by pressing the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users, can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

 

9. Facebook Remarketing

Within our online offer, so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), are used. With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of ads, so-called "Facebook Ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad.

The Facebook pixel is integrated directly by Facebook when you call up our websites and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our website will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out within the framework of Facebook's Data Usage Policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads in the Facebook Data Usage Policy: https://www.facebook.com/policy.php.

You may object to the collection by the Facebook pixel and use of your information to display Facebook ads. To do so, you can go to the Facebook-facilitated page and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads or opt-out via the U.S. http://www.aboutads.info/choices/ or the EU http://www.youronlinechoices.com/ page. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices.

 

10th Newsletter

With the following information, we would like to inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain the following information: our products, offers, promotions and our company.

Double-Opt-In and logging: The registration to our newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Dispatch service provider: Newsletters are sent by "" (hereinafter referred to as "dispatch service provider"). You can view the data protection regulations of the mail-order service provider here: .

The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the dispatch service provider. The dispatch service provider uses this information to send and evaluate the newsletter on our behalf. In addition, the shipping service provider may use this data, according to its own information, to optimize or improve its own services, e.g. for technical optimization of the dispatch and presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, the mail-order service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

Registration data: To subscribe to the newsletter, you only need to enter your e-mail address.

Statistical survey and analysis - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the dispatch service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to the dispatch of the newsletter by the dispatch service provider and the statistical analyses will expire at the same time. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

 

11. integration of third party services and content

It can happen that within our online offer contents or services of third party providers, such as city maps or fonts from other websites are integrated. The integration of content from third party providers always requires that the third party providers are aware of the IP address of the user, as without the IP address they would not be able to send the content to the user's browser. The IP address is therefore necessary for the display of this content. Furthermore, the providers of the third-party content may set their own cookies and process the users' data for their own purposes. User profiles can be created from the processed data. We will use this content as sparingly and as far as possible to avoid data loss and will select reliable third-party providers with regard to data security.

The following presentation offers an overview of third-party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, the possibility to object (so-called opt-out):

- External fonts from Google, Inc., https://www.google.com/fonts ("Google Fonts"). Google Fonts are integrated by a server call to Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

- Maps provided by the "Google Maps" service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

- Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

 

12. user rights and deletion of data

Users have the right to obtain, upon request and free of charge, information about the personal data that we have stored about them.
In addition, users have the right to correct incorrect data, revoke consents, block and delete their personal data and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.

The data stored with us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal storage obligations.

 

13. changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations or in case of changes in the service and data processing. However, this only applies with regard to declarations on data processing. Insofar as the consent of the users is required or components of the data protection declaration contain regulations of the contractual relationship with the users, the changes will only be made with the consent of the users.
The users are asked to inform themselves regularly about the content of the data protection declaration.

Copyright by https://wp-dsgvo.eu

 

14. Zoho One

  On our website, functions of the Zoho Campaigns service are integrated. These functions are provided by Zoho Corporation, 4141 Hacienda Drive, Pleasanton, California 94588, USA. Our direct contractual partner is Zoho Corporation B.V., Hoogoorddreef 15, 1101 BA Amsterdam, The Netherlands, and is therefore fully subject to European data protection law.

By subscribing to our newsletter your data will be automatically transferred to our account at Zoho Campaigns, from where we send our newsletter. In addition, we store your data automatically in our CRM system (also from Zoho) to manage the business contact with you. If you download one of our white papers, we also feed your data into Zoho Campaigns and CRM. The newsletter that is then sent out via Zoho Campaigns contains a so-called tracking pixel, also called a web beacon. With the help of this pixel-code we can evaluate whether and when you have read our newsletter and whether you have followed any links to further information contained in the newsletter. In addition to other technical data, such as the data of your EDP system and your IP address, the data processed in the process is stored so that we can optimise our newsletter offer and respond to the interests of our subscribers. The data is thus used to increase the quality and attractiveness of our newsletter offer.

In addition, we use Zoho's CRM system to organise our business contacts as well as our commercial activities such as contract management with customers and suppliers. For this purpose we store personal data on Zoho's systems.

Zoho only stores data on servers in the EU. For technical support purposes, Zoho employees in India can access the data. Zoho's Indian subsidiary has a data protection agreement in place with its Indian subsidiary in accordance with European standards. Zoho's full privacy policy can be found at https://www.zoho.com/privacy.html.

 

15. Zoho SalesIQ

When you visit our website, anonymous usage data is collected using Zoho SalesIQ (https://www.zoho.com/de/salesiq), a web analytics service provided by Zoho Corporation, 4141 Hacienda Drive, Pleasanton, California 94588, USA. SalesIQ uses so-called "cookies", which enable an analysis of our website. These cookies also collect information about how visitors use the website, which website the user came from, the number of visits of each user and the length of time spent on the websites. You can prevent this "tracking" by making appropriate settings in your browser. We store this data for statistical purposes only. IP addresses are shortened by the last digits in accordance with the law to ensure anonymity.

Zoho is certified according to the EU-US Privacy Shield. Click on the following links to read Zoho Corporation's privacy policy and cookie policy:

https://www.zoho.com/de/privacy.html

https://www.zoho.com/de/privacy/cookie-policy.html

 

Zoho Campaigns

For sending newsletters and evaluating them, we use Zoho Campaigns, an email marketing software from Zoho Corporation, 4141 Hacienda Drive, Pleasanton, California 94588, USA.

When you register for the newsletter, your data is processed in our CRM system and then transferred to the newsletter tool Zoho Campaigns. On our behalf Zoho Campaigns uses this information to send and statistically evaluate the newsletter. For evaluation purposes, the e-mails sent contain web beacons or tracking pixels, which are one-pixel image files integrated into our HTML mails. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This data is used for statistical analysis of newsletter campaigns. The resulting results can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. Zoho Campaigns does not use the data of the newsletter recipients to write to them itself.

In order to protect your data in the USA, Zoho Corporation and IHSE GmbH have entered into a data processing agreement ("Data-Processing-Agreement") based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to Zoho Campaigns. In addition, Zoho Campaigns is certified according to the us European Data Protection Agreement "Privacy Shield" and is thus committed to comply with the EU data protection regulations.

 

The Zoho Campaigns privacy policy can be viewed here: https://www.zoho.com/de/privacy.html.