Impress customers with lively content
Crownpeak is the umbrella brand of the FirstSpirit enterprise content management system, which fulfills the highest demands in terms of performance, integration, international scalability, and user-friendliness.
Crownpeak also supports the growth of leading international brands with Fredhopper - an AI-supported product search and personalisation solution.
Fredhopper, an AI-supported product search and personalisation engine that combines intelligent automation with human control. This allows merchandising and e-commerce teams to respond flexibly to changing consumer expectations and regional shopping habits - and in a scalable way.
The decoupled architecture of FirstSpirit separates the content repository (backend) from the presentation layer (frontend). This offers unrivalled flexibility in the selection of technologies and frameworks for different digital touchpoints. This enables seamless integration into existing systems and ensures rapid adaptation to new channels and technological developments.
FirstSpirit's powerful integration framework enables a smooth connection to your existing MarTech environment - including CRM, DAM, personalisation engines and analytics platforms. In addition, the exceptional customisability allows core functionality to be extended with bespoke extensions to meet individual business requirements.
FirstSpirit offers native integrations with various AI providers and a transparent, customer-centric approach. The unique and sophisticated prompt management provides full transparency and flexibility - and ensures that every AI interaction is in line with the customer's brand identity and compliance guidelines.
FirstSpirit offers an intuitive user experience tailored to different roles in your organisation. Marketers benefit from easy-to-use WYSIWYG editors and a centralised content hub for efficient content management. Developers take advantage of the decoupled architecture and low-code/no-code tools - for better collaboration and faster development cycles.
Fredhopper, an AI-powered product search and personalisation engine that combines intelligent automation with human control. This enables merchandising and e-commerce teams to respond flexibly to changing consumer expectations and regional shopping habits - and in a scalable way.
As a Gold Partner of Crownpeak, we at asioso are delighted to be working closely with a leading provider of digital experience platforms. With FirstSpirit, we realize individual and powerful solutions for our customers in the B2B environment. As a digital agency, we support companies in successfully implementing digital strategies and creating sustainable experiences. The partnership with Crownpeak strengthens our position as a reliable technology partner for demanding digital projects.
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