Risk of losing customers due to lack of digitisation

Published on

September 03, 2018

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#Kunde #Fachartikel #Channelpartner #Digitalisierung #Kunden #Marketing #Nico Rehmann

It's not really news anymore: companies that want to remain competitive in any industry need to digitize. But if you look at the business processes in many German companies, especially in medium-sized businesses, this does not seem to have arrived 

Digitisation has the potential to completely restructure the landscape in almost all sectors. Formerly powerful companies can fall victim to it because of slow action, while adaptive, intelligently managed companies can become market leaders.  

Many companies, especially small and medium-sized enterprises, still refuse external help to bring the company up to speed digitally. This is particularly dramatic because in large companies there is often a certain amount of in-house know-how about digitalisation. But small family businesses often have no idea about the trends and their implementation within the company. 

Even the way customers are addressed is completely different as a result of digitization than it was 10 years ago. Today, most people receive the majority of their information via the Internet, and most of it on their smartphones. Apps from major manufacturers make life easier for customers, making them independent of time and place. Many small companies are lagging behind here. 

In the Big Data area there is great potential for optimizing internal business processes. With a good evaluation of collected data, processes can be better analyzed and thus improved in a more targeted manner. Customer data that can be acquired digitally also gives companies with a digital affinity a competitive advantage. The wishes and needs of customers are now more visible than ever before thanks to the collected data. Nevertheless, many companies still do not know how valuable a customer relationship management system could be for their operations. 

Cloud- and web-based services can also help companies find individual solutions for software needs. 

The effects of digitization are not yet apparent in some industries, but more has changed behind the scenes than many companies would like to admit. Those who do not effectively use digital technologies today and can thus reach their customers well will be left behind in the future. 

This technical article was published by Nico Rehmann on the Channelpartner site. You can read the entire article here.


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