B2B Digital Marketing - the latest trends for 2020

Published on

January 13, 2020

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#B2B trends #B2B #Customer Centricity #Kunden

2020 is not yet old, but the technical possibilities for your digital marketing are already seemingly unlimited  

Technological progress enables numerous optimizations to better reach one's own target groups and generate new business customers. But what will the year 2020 bring in concrete terms from a marketing perspective and what are the trends around marketing  

More personality in marketing  

What was unthinkable a few years ago is becoming increasingly important today. Communication in the B2B sector should be geared as closely as possible to the wishes and needs of business customers in order to be convincing on a personal level  

Thanks to marketing automation and the advantages it brings, however, it is not a problem to meet the needs of larger customer volumes and to ensure higher growth, for example, through the targeted use of e-mail  

Learning processes in customer acquisition  

Dynamic content with Artificial Intelligence is precisely tailored to your own customers. Automated campaigns make it possible to improve sales and to be informed about the activities of the customers without any effort on your part. Through innovative marketing tools, the analysis of company data can be used to your own advantage in order to integrate company processes into your internal marketing  

Another example for the automation of communication are the increasingly intelligent chatbots. These allow the entire negotiation process with customers or support to be automated in order to save effort and focus on the actual projects. Especially for growing companies, it is an excellent choice to use automatically learning bots to ensure a targeted approach and fundamentally optimize customer contact  

Language search as a new challenge  

For a long time now, business partners can no longer be found only through classic search engine entries. Especially the linguistic search is becoming increasingly important, which is why modern companies have to prepare themselves for this trend. Already today, 40 percent of all adults conduct a language search every day, which is why this search trend is not far from replacing the classic input. According to forecasts, by the end of 2020 up to 50 percent of search queries will be based on language. For this reason, it is crucial to make the necessary changes today in order to be on the safe side in the field of search engine optimization in the future as well 

Social Media as a new customer magnet 

More and more companies are deciding to be present in social networks themselves and to advertise their services. Even in 2020, storytelling is one of the most efficient approaches to sharing helpful information about their own process structure and making other companies aware of the advantages of cooperation  

Besides the classic business platforms like LinkedIn and Xing, Instagram stands out. Not only many private customers can be found looking for new products or attractive services, but also numerous entrepreneurs and business customers. Through concrete advertising campaigns and referrals to their own web presence, social media are becoming a functional part of modern marketing, which is becoming more important every day due to the increasing number of users  

New ideas and trends for the website 

Probably the most important marketing instrument of all is also in a phase of development. The website is becoming increasingly interactive in order to answer the questions of potential business partners directly and completely. In order to be able to convince today with creative and well-designed websites, they must have special functions and clearly distinguish themselves from the pre-designed open source systems  

Innovative, state-of-the-art features are therefore increasingly relevant for modern companies to master the transition from the many seemingly identical websites. This creates an individual appearance with the necessary unique selling points to make the visit of potential customers and partners a profound and effective experience 

2020 - a year full of new functions  

In the course of the year, there will certainly be many more opportunities to optimise marketing and use the technical innovations to your own advantage. Thanks to automation, there are numerous opportunities to reduce your own efforts and use the B2B website as a perfect basis for customer acquisition. With us as your partner for digital services, it will be easy to keep up to date with the latest technology in 2020 and realize many interesting projects  

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