Why digital asset management is indispensable today
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minutes
Images, videos, graphics, presentations, PDFs. Digital content has long since become one of the most important corporate assets. At the same time, the volume of assets is growing rapidly, as is the number of channels on which they are used: websites, social media, newsletters, e-commerce, campaigns, internal communication, and many more.
This is exactly where digital asset management (DAM) comes in.
What is digital asset management (DAM)?
A DAM system is a central platform for managing, organizing, and delivering digital media. All assets are stored, structured, versioned, and enriched with metadata in one place.
Unlike traditional file storage or media folders, a DAM offers:
- Clear structures
- Defined responsibilities
- Rights and role concepts
- A central “single source of truth” for all digital assets
Why do you need a DAM?
In many companies, everyday life without DAM looks similar:
- Images are stored multiple times on network drives, in cloud folders, or locally on computers
- No one knows which version is the current one
- Usage rights are unclear
- Assets must be re-uploaded for each system
A DAM solves precisely these problems by creating order, transparency, and control.
Typical use cases
- Centralized management of image, video, and campaign material
- Consistent brand and CI usage
- Reuse of assets
Efficient collaboration between marketing, editorial, agencies, and IT.
