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asioso Netz-Spätlese KW42/2017: Messenger, Cookies, Customer Engagements ...




User-generated content, smartphone distribution and mobile only shaped the week of 16.10.2017 -  22.10.2017. We have researched some interesting contributions for you and compiled them here.

REWE gives up on digitisation. A pity!
https://www.kassenzone.de/2017/10/16/rewe-gibt-bei-der-digitalisierung-auf-schade

Worldwide smartphone penetration will increase to 66 per cent in 2018
https://www.wuv.de/digital/weltweite_smartphone_verbreitung_steigt_2018_auf_66_prozent

How to Mitigate the Risks of User-Generated Content
https://www.cmswire.com/digital-marketing/how-to-mitigate-the-risks-of-user-generated-content


With product configurators to individualised desired goods
https://www.internetworld.de/technik/e-commerce/produktkonfiguratoren-individuellen-wunschware-1390942.html

The future of customer engagement is simplicity
https://marketing.recogate.com/en/magazine/articles/strategy/the-future of customer engagement is simplicity
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Messengers promote communication in the family
https://www.wuv.de/digital/messenger_foerdern_kommunikation_in_der_familie


Mobile First is obsolete - Mobile Only is announced
https://www.internetworld.de/e-commerce/online-handel/mobile-first-ausgedient-mobile-only-angesagt-1393083.html

Does transferring money with a smartphone replace cash?
https://marketing.recogate.com/de/magazin/artikel/payment/loest-der-geldtransfer-mit-dem-smartphone-das-bargeld-ab-13234

What happens when 9 out of 10 users reject cookies?
https://www.wuv.de/digital/was_passiert_wenn_9_von_10_nutzern_cookies_abwehren

asioso Netz-Spätlese: Excellent quality. Not too sweet, not too dry and easily digestible. Something for everyone.



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