asioso Network Late Reading KW51/2017: Amazon, Google AdWords and Retargeting

Amazon, Google AdWords and Retargeting by buyer groups shaped the week from 18.12.2017 - 24.12.2017. We have researched some interesting articles for you and compiled them here.

Amazon is being overtaken by China: a flood of Amazon-Go competitors is coming
https://t3n.de/news/amazon-go-jd-auchan-konkurrenten-887246/

This is how Deutsche Bahn wants to digitalize itself
https://t3n.de/news/deutsche-bahn-digitalisierung-2-887458/

Google AdWords: targeting by telephone number and postal address
https://www.internetworld.de/onlinemarketing/google/google-adwords-targeting-telefonnummer-postanschrift-1450510.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: internetworld/KNxy (INTERNET WORLD Business)

Tree Testing - Definition and Benefits
https://marketing.recogate.com/de/magazin/artikel/content-experience/tree-testing-begriffsklaerung-und-nutzen-13834

This is how retargeting according to buyer groups works
https://www.internetworld.en/technik/retargeting/so-functioning retargeting-buyer groups-1453047.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: internetworld/KNxy (INTERNET WORLD Business)


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