Webinar: Breakthrough Ambient UX through Content-as-a-Service
Reading time:
minutes
Webinar: Breakthrough Ambient UX through Content-as-a-Service
Date: 25.04.2017
Time: 10:00 - 11:00
Introduction:
Today, it is a major challenge for companies to provide their customers with a flawless, consistent user or interaction experience. This experience should be available on all touchpoints, regardless of time and space. The number of touchpoints is constantly increasing and the Internet of Things contains a huge potential of innovative devices and communication possibilities, ranging from Digital Singage to Connected Cars and Smart Home.
The goal is to achieve a limitless "Ambient of Experience", a consistency in the customer journey using all touchpoints and channels strategically and successfully. To achieve this simply and effectively, innovative, agile solutions are required. How and why Content-as-a-Service (CaaS) can solve the difficulties, asisoso and e-Spirit will provide answers to these questions in a joint presentation.
Content of the lecture: What does Ambient User Experience mean?
- How must content be structured so that it can be distributed across all touchpoints and channels?
- How you can use Content-as-a-Service
- What are the basic requirements for using CaaS
Your benefit:
- You will learn the application possibilities and the benefits of Content-as-a-Service.
Method:
- Lecture with discussion
- Product / service presentation
Target group:
- marketing director
- Online responsible
- Digital Marketing Manager
- Responsible for IT
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Your speakers:
Goran Stefanovic | Partner at asioso
Christian Stegmüller | Vice President Sales - Central Europe at e-Spirit AG
Dr. Bernd Eßmann | Vice President Solution Engineering at e-Spirit AG
Company profile - asioso:
asioso (www.asioso.de) is a digital agency with headquarters in Munich. It combines strategic and technical consulting, combined with creative competence and technological expertise. The main goal is to connect the brand with the customer in a positive and sustainable way in order to strengthen brand loyalty.
No matter whether in the acquisition of new customers, in the procurement of information, in purchasing or in service. All relevant touchpoints must be operated consistently and functionally at all times. Our experts have many years of experience in digital business and internationally recognised project management and leadership certifications.
Company profile - e-spirit AG:
e-Spirit enables companies in every industry to monetize their content. This is because the FirstSpirit CMS solution combines all systems, applications, data, and content required to create inspiring customer experiences into a central digital content hub. This provides companies with the necessary infrastructure to efficiently provide ever-increasing amounts of (personalized) content for more and more channels and touchpoints along the customer journey in order to reach customers worldwide in a targeted manner.
With FirstSpirit, FirstSpirit Cloud and FirstSpirit CaaS, e-Spirit offers users a wide range of options for significantly accelerating the time-to-market of their product and brand communication and for rolling out digital marketing measures in real time and tailored to the target group. e-Spirit was founded in 1999, is part of the adesso Group and is represented at 16 locations in Germany, Austria, Switzerland, the Netherlands, the UK and the USA. Its customers include international brands and corporations such as BASF, Bosch, Commerzbank, EDEKA, L'Oréal Luxe, MAN, Media-Saturn, thyssenkrupp and many others.
Please register for the WebCo free of charge here too.
Only then the participation is possible!
