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Employer Branding

Your company in the spotlight

Creating and maintaining a strong employer brand is crucial for modern companies. In a world where talented employees are a precious commodity, employer branding plays a crucial role in attracting and retaining the brightest minds.

The goal of employer branding is to create a positive employer image, attract highly qualified talent that fits the corporate culture and strengthen the loyalty of existing employees through a positive corporate identity.

Competitive advantage through clever employer branding strategies

    • A tailor-made employer branding strategy and communication aim to strengthen a company's image as an attractive employer. This includes developing a unique employer brand that reflects the company's values and targeting potential employees via various communication channels.

       

      Continuous monitoring of the employer brand makes it possible to react to changes in perception and adapt the communication strategy accordingly. The process not only promotes patent acquisition and retention, but also gives companies a competitive advantage on the job market.

       

      For companies, a successful employer branding strategy means more efficient recruitment, as it attracts qualified applicants and optimizes selection processes.

       

      Overall, it helps to promote a positive corporate culture and achieve long-term success in terms of employee satisfaction and company success.

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Corporate identity

A strong employer brand is based on a clearly defined corporate culture and firm values. A company's values should be lived and communicated authentically in order to promote employee identification and attract talent.

Reputation

A positive online reputation is crucial for employer branding. Potential applicants often research companies online. An active and positive presence in the digital media can arouse their interest and strengthen the company's image.

Transparent communication

Transparent communication strengthens the employer's image. Companies should speak openly about their vision, goals, successes and challenges and interact regularly with employees to promote an inclusive working environment.

With our Employer Branding Service you get:

  • · A comprehensive analysis of your existing corporate culture, employee satisfaction and image as an employer.
    · The development of a customized employer branding strategy that takes into account your specific business requirements.
    · A detailed communication plan to promote your employer brand both internally and externally.
    · Creating engaging materials such as career pages and job advertisements that appeal to potential talent.
    · The implementation of targeted measures to attract highly qualified talent that fit your corporate culture.
    · Communicating your employer brand to the outside world through PR, social media and other relevant channels.
    · Establishing clear metrics and indicators to measure the success of your employer branding efforts.

More details personally

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Mon - Fri 8:30 - 17:00

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