With the ongoing digitalization and merging of the most diverse touchpoints, customer experience is not limited to your own website. This has an impact on the most diverse channels, social networks, platforms and mobile devices. This is why today we speak of Digital Content Management instead of Web Content Management, as the Web is just one channel among many.
Modern content management systems have to do much more today than they did a few years ago. The fast and easy publishing of content is just as important as the ability to reuse content, publish content to a wide variety of channels, and schedule content via editorial schedules. It is also essential that the CMS integrates seamlessly into an existing e-commerce system.
Of course, in the age of the customer, it is absolutely necessary to take into account the customer information from the CRM system to enable a personalized customer experience.
An ever increasing number of media, which are provided on more and more channels and where, in addition, the property rights of the individual media must be taken into account, poses great challenges for companies.
Media asset management systems serve primarily to manage and provide the flood of images, videos, presentations, brochures or flyers. With the offered systems there are partly clear differences. While some concentrate on the "simple" management of images, there are other systems that are available as entire content and media hubs.
Content creation without strategy often leads to unchanged content without core messages or purpose. This is confusing for your target audience and can have a negative impact on your credibility and brand.
Content marketing is all about using content that is intended to inform, advise and entertain to draw attention to your company and products. It is a strategic marketing approach that aims to position the company with its target customers in the long term rather than increasing sales in the short term.
What we pay special attention to:
In the past, consumers used to read information as it was provided by the companies. Today, they have other options.
In the "Age of the Customer", as Forrester describes it, the customer is the focus of attention. He wants to receive offers and content tailored to his needs. So it is not surprising that with today's technical possibilities, the customer only wants content that is relevant for him. He simply has no time and no desire to consume content that does not interest him. Some people like football reports with detailed pictures, others prefer product information with videos.
So personalization is the supreme discipline for taking the customer experience to a new level.
We advise you objectively! We have decades of experience with Content & customer experiences. No matter if strategic, creative, professional or technical. In the past years we have been able to successfully face several problems and challenges.
"Recognizing the problem is more important than recognizing the solution, because the exact representation of the problem leads to the solution."
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