Lecture: Marketing Automation - And why do I need it?

Our expert Nico Rehmann is giving a presentation at the XING Expert Dialog in Hamburg on the topic of Marketing Automation - And do I need it?


Date: 26. February 2018              Time: 17:30 to 22:00

The digitalization of our (working) world brings excellent entrepreneurial opportunities, but makes the generation of new business complex and costly. Customers have also become very demanding and expect a personalized and relevant approach.
Mittel for customer acquisition, content must be defined, and information about prospective customers must be provided. Campaigns have to be planned and executed and the success thereafter must be measurable. Customer data must be constantly updated in order to ensure a relevant approach and support.

Fortunately, there are Marketing & Sales Automation Systems for this purpose, which make the complex and time-consuming work easier for you and help you to achieve your goals cost-effectively and efficiently.

Your speaker:
Nico Rehmann | Managing Director of asioso GmbH

Nico Rehmann has been advising companies on the strategic challenges of digitisation for 20 years. He is Managing Director of the digital agency asioso GmbH, based in Munich.

The event is an event of the two XING Ambassador groups Content Management and Media & Publishing. It takes place under the following motto:

About Dialogues & Interactions between content, brands, products and customers.


Design Offices Hamburg Domplatz
Domstraße 10
20095 Hamburg
February 26, 2018, 17:30 to 22:00
The event is free of charge for registered participants ("purchase" of a free ticket).



  • From 17:30 Accreditation / Reception with Apero

  • 18:15 - 18:30: Greeting John F. Woll

  • 18:30 - 18:50: Keynote lecture I: How information creates relationships... (Marc Steffens, 1io GmbH/ Paul Hörbelt, SNAP Innovation GmbH)

  • 18:55 – 19:15: Keynote Speech II: Improving customer experiences by personalizing content in all channels (Marcus Knittel, comspace GmbH)

  • 19:20 - 19:40: Keynote Speech III: Marketing Automation - And what do I need it for? (Nico Rehmann, asioso GmbH)

  • 19:40 - 20:00: Panel discussion

  • From 20:00: Lounging and networking with stand-up snack

The evening will be moderated by Johannes F. Woll, Managing Director Social Event GmbH

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