Why a central data platform is the key to digital efficiency

Why you should rely on a central platform for your product and media data

In many companies, product information, media files, and web content are scattered across different systems. The result: redundant data maintenance, high error rates, and an inconsistent customer experience across different channels. This is precisely where the greatest loss of efficiency in the digital value chain occurs—and thus where there is enormous potential for optimization.

Data silos and inefficient processes

Manufacturing and retail companies today are under enormous pressure to communicate more quickly, accurately, and consistently.

But in practice, the situation is often quite different:

Product data is stored in the ERP system, marketing texts in the CMS, and images on the file server.

Changes must be made manually in multiple systems.

New channels or markets can only be connected with considerable effort.

This fragmentation not only leads to higher costs, but also jeopardizes brand integrity—because customers receive different information depending on the channel.

A central platform for all digital content

The key lies in consolidating all data sources into a central platform. This is where Pimcore comes in—an open-source-based solution that combines PIM (product information management), DAM (digital asset management), and CMS (content management) in one system.

This means:

A single database: All information—product data, media, texts—is available in one place.

Automated data distribution: Content is maintained centrally and automatically distributed to all channels.

High data quality: Validation rules ensure that only complete and verified data is published.

Better collaboration: Marketing, IT, and product management work on the same platform—in real time.

An integrated platform not only creates technical efficiency, but also strategic added value:

Faster time-to-market: New products and campaigns can be launched in no time.

Cost savings: Reduction of manual maintenance effort by up to 70%.

Consistent customer experience: Consistent information across all touchpoints strengthens your customers' trust.

You gain control over your data and increase your digital impact—without additional effort.

Centralizing your data flows lays the foundation for true digital success. But choosing and implementing the right platform requires experience.

asioso supports you as a strategic partner—from conception to ongoing operation.

Schedule a no-obligation consultation now to learn how Pimcore can help you simplify your processes, reduce costs, and accelerate your time to market.