From Excel to excellence

How to increase the efficiency of your marketing processes

Excel is still the standard tool for many companies when it comes to managing product data. However, the food industry in particular has shown that Excel lists and manual maintenance are error-prone, time-consuming, and inefficient. Product information quickly becomes outdated, is maintained in duplicate, and leads to conflicting results in different departments.
The result: delays, high error rates, and unnecessary costs. Those who continue to rely on Excel as their primary tool for product and marketing data risk not only operational inefficiency but also a negative impact on the customer experience.

From Excel chaos to automated workflows

Imagine changing a product ingredient in your system and automatically:

•    the product description in the web shop is updated,
•    the labels are adjusted for printing,
•    the retailer portals are supplied with the latest data.

This is exactly what a central PIM (Product Information Management) system like Pimcore enables.
Instead of scattered Excel files, all teams work with a single, validated data source. Workflows for approvals, changes, and updates are clearly defined. This saves time, reduces errors, and makes your marketing more agile.

Automated campaign materials

This offers enormous advantages, especially for marketing in food production:

Automatically generated campaign materials: Whether product brochures, flyers, or online banners—all content is filled directly from the central data source.
Faster market launch: New products are immediately available across all channels without the need for tedious adjustments to Excel spreadsheets.
Less manual control: Automated workflows ensure that only checked and approved data reaches the channels.
The result: more time for strategic marketing, less effort for data maintenance.

Pimcore as the key to efficiency

With Pimcore, you get a platform that goes far beyond Excel:

• Central data storage instead of scattered spreadsheets.
• Automated workflows for approval and distribution.
• Seamless integration with web shops, dealer portals, and ERP systems.
• Scalability for future requirements—from new markets to additional sales channels.

Make the leap from Excel to excellence—and lay the foundation for a future-proof digital infrastructure.

Less manual maintenance, more efficiency

Excel may be sufficient for getting started, but it is not the solution for the growing demands of the food industry. Centralized systems and automated workflows are the key to avoiding errors, saving time, and increasing the efficiency of your marketing processes.

Find out how you can drastically reduce your maintenance effort.
Reduce your manual maintenance effort and create more space for strategic marketing. Let's analyze your processes together.