From data silo to competitive advantage

Why central product data is the key to market speed

In food production, speed determines success or failure. Those who can get their new product on the shelf faster have the edge. However, many companies lose valuable time due to lengthy coordination, scattered data sources, and manual processes.
While marketing is still fine-tuning product texts, sales is waiting for final specifications, and production has long since begun. The result is delays in product launches, higher costs, and frustration among teams.

Why data silos slow down innovation

In many companies, product information exists in a wide variety of locations:

•    Marketing manages content in Excel lists.
•    Product development maintains data in a separate tool.
•    Sales and retail partners use outdated PDFs or manual exports.

This silo mentality leads to:

•    Time lost due to manual coordination.
•    Errors because data has to be maintained multiple times.
•    Missed market opportunities because products are not available on time.

Especially in the food industry, where trends such as “high protein” or “clean label” have to be picked up at lightning speed, a slow time-to-market is a real competitive disadvantage.

Faster time to market thanks to centralized product data

Imagine a new yogurt is being developed:

•    Marketing creates the product texts.
•    Quality assurance adds nutritional tables and allergens.
•    Sales and retail partners receive the validated information at the same time.

All of this happens based on a single centralized data source. Changes, such as a new recipe, are immediately adopted and automatically distributed to all channels.

The result is transparency, speed, and security throughout the entire process, from the initial idea to market launch.

Pimcore as an enabler for speed and efficiency

With a PIM (Product Information Management) system such as Pimcore, this vision becomes reality.
Pimcore enables:

•    Centralized management of all product information, from ingredients to marketing texts.
•    Automatic distribution of data to web shops, retail partner portals, and marketing materials.
•    Faster approval processes through clear workflows and validations.

For food manufacturers, this means significantly shorter time-to-market and higher data quality at the same time.

Data silos become a competitive advantage

The food industry is fast-paced. Those who slow themselves down with slow coordination and error-prone processes lose market share. Centralized product data is the key to combining innovation speed with security and quality.
With Pimcore, you can turn data silos into a real competitive advantage and secure the flexibility your industry requires.

Learn how to accelerate product launches without the risk of data errors.
Want to significantly reduce your time to market? Talk to us about the possibilities of a centralized product data platform.