The administration and maintenance of product data is often a complex, time-consuming and costly task. It is extremely important to make the same product data available for all necessary channels (shop, print, landing page, displays etc.) - and to keep it up-to-date at all times. To master this task you need the PIM.
The management of product information is becoming more and more complex, especially because of the many different touch points where your customers encounter your products. It is important to reduce the data silos and keep all relevant product information centrally in the PIM.
Furthermore, we have experience in the interaction of PIM and ERP systems such as SAP. Here, it is necessary to consolidate the data structures of both systems in such a way that they can exchange information with each other at any time.
Admittedly, the topic of B2B commerce is not new. But compared to B2C commerce, B2B commerce is still in its infancy for many companies. And the potential is much greater.
B2B can learn from B2C to create positive digital customer experiences. However, B2B differs from B2C mainly in terms of processes, products that require explanation or complex price calculations.
Amazon and Alibaba have long since discovered B2B business for themselves. Don't wait for them to enter their B2B market. Be prepared!
Just a few years ago, we were buying online or offline. There was no combination of the two. This distinction is disappearing more and more. It is no longer important whether the consumer was online or offline when he became aware of the product or bought it later.
The decisive factor is that the customer receives all information consistently on all channels and can continue his purchase on another channel without loss at any time.
In recent years, competition among e-commerce solution providers has grown exponentially, and platforms such as SAP hybris, Salesforce Commerce, and ORO Commerce will continue to make it easier to sell, no matter where you are.
Do you know what the future holds for you? Do you know what the future holds for you? Unfortunately, neither do we, but we can prepare you for it. We keep up to date with the latest technological and social trends and focus on sustainable solutions for digital development.
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