The BoB (Best of Business to Business) is awarded in 9 different categories and this year is the 22nd time it has been held - which makes the award one of the most coveted and prestigious of all.
The online magazine KTCHNrebel
from RATIONAL AG is one of the few participants to make it onto the award shortlist this year! This means that it has prevailed - alongside 29 others - out of 184 entries.
On 17 September the jury made a first pre-selection from 184 entries. The best 30 projects were shortlisted - including KTCHNrebel! The final award ceremony will take place digitally on November 02, 2020. KTCHNrebel is represented in the category "Corporate Publishing". This category includes: Company brochures, annual reports, customer magazines and employee magazines that are exclusively digital. On November 2nd, the online magazine will have to prevail against 2 other competitors: "Wellenplausch" and "Sonnanallee".
We're keeping our fingers crossed!
asioso helped KTCHNrebel to attract attention in their brand communication and bring them closer to Generation Y. In addition, the content is made available to users in German and English The Customer Journey and the UX design were conceived and implemented on the basis of several personas. An important factor for the target group-oriented design was the mobile version of the online magazine.
You can read more about the BoB award here
A list of the entire shortlist can be found here