asioso is a sponsor and co-organiser of the Online Focus Conference Marketing in November 2020

Published on

November 16, 2020

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Following the successful OFK in May 2020, the second OFK this year will take place in November. From 23 - 27 November, experts will again share their knowledge and experience on specific topics in numerous lectures. In November the focus will be on 5 main topics: Trends & Strategy, Digital Marketing, Content Management / PIM / DAM, Content Marketing / Social Media / SEO and E-Commerce.

We are very happy to be a sponsor and co-organizer again

After the successful ones, this online focus conference marketing over 5 days will offer a lot more. asioso is again co-organizer and sponsor. After the numerous registrations and many participants of the last events in May 2020 and November 2019, we hope for lively participation at this OFK. Here you can register register for free.


Programme and priorities


Trends & Strategy (November 23)

08:45 - 09:00: Opening Tanja Grünwald
09:00 - 9:40: The legend of the dead horse (or: how marketers escape the decisive apocalypse)
Keynote: Dr. Stefan Schulte
09:50 - 10:30: How to turn leads into customers
Daniel Pölkemann (BITGRIP)
10:40 - 11:20: B2B online marketing - from the niche to the big stage
Oliver Wieben & Nico Loges (webnetz)
11:30 - 12:10: How companies finally get more market impact.
Hans Piechatzek (move:elevator)
12:20 - 13:00: A Guide: How to Fail Successfully with Marketing Automation
Michael Vaclav (brandREACH)


Digital Marketing (November 24th)

08:45 - 09:00: Opening Tanja Grünwald
09:00 - 9:40: Winning new customers with website marketing
Keynote: Joanna Isabella Formella (Be Seen! Studio for Digital Growth)
09:50 - 10:30: Data-driven targeting, today and in the post-cookie era
Simon Zehetmayer & Christian Färber (Acxiom Germany GmbH)
10:40 - 11:20: 4 reasons why you need to prepare for the future of the search
Thomas Seidel (Yext)
11:30 - 12:10: 360-degree customer view at Hugo Boss - how well do you know your customers?
Thomas Kraehe (Acquia)
12:20 - 13:00: Programmatic Advertising in B2B - Data Driven Marketing for medium-sized businesses
Patrick Meier (B2B Media Group)

Content Management / PIM / DAM (November 25)

08:45 - 09:00: Opening Tanja Grünwald
09:00 - 09:40: Existing in a digital world that demands content
Christoph Reisch (Sitecore)
09:50 - 10:30 a.m.: Bundled superpowers for excellent product marketing
Peter Mielke (Celum)
10:40 - 11:20: Content is the key | Content Master Data Management supported by agile working
Otakar Tomes & Ersin Toker (Advellence)
11:30 - 12:10: Digitization in the Life Science Industry (how cloud scenarios for innovative master data management enable new business models and services)
Garvin Prenzing (Advellence Solutions AG) & Oliver Schönfeld (Sana Purchasing & Logistik GmbH)
12:20 - 13:00: The power of Product Content Management at Tchibo
Heidi Welke (Tchibo GmbH) & Michael Lorenz (MSP AG)
13:10 - 13:50: TrendLab Content Management 2020 (New concepts, trends and solutions for CMS)
Bernd Völcker (Infopark)

Content Marketing / Social Media / SEO (November 26)

08:45 - 09:00: Opening Tanja Grünwald

9:00 - 9:40: Context is Queen! (Contents that are found, inspire and sell)
Keynote: Patrick Klingberg (artaxo GmbH)
09:50 - 10:30: More Awareness, Trust and Leads! Insights into the Statista Content Marketing Compass 2020
Jan Frederik Ahens (Statista)
10:40 - 11:20: B2B Content Marketing - Compact knowledge about what, how and why
Heiko Paulick (mellowmessage)
11:30 - 12:10: With DAM and PIM for efficient content management
Emanuel Bstieler (FTI tourism) & Timo Wollny (kolb digital)
12:20 - 13:00: With content to leads? May I introduce: Dreamteam Marketing & Sales
Svenja Teichmann (crowdmedia)


E-commerce (27 November)

08:45 - 09:00: Opening Tanja Grünwald
09:00 - 9:40: Progressive Web Apps - Gamechanger or Hype?
Keynote: Prof. Richard Geibel & Robin Kracht (E-Commerce Institute Cologne)
09:50 - 10:30: After the game is before the game: How to use your order confirmation page correctly!
Manuel Kobel (loopingo)
10:40 - 11:20: Efficient processes push your eCommerce
Stephanie Koch & Dirk Langner (BITGRIP)
11:30 - 12:10 a.m.: e-Commerce Future - digital, flexible, sustainable - chances of digitalisation
Andreas Köninger (SinkaCom AG)
12:20 - 13:00: E-commerce is more than just selling
Monika Schütz & Volker John (Adobe), Martin Mannowetz (Pino GmbH)


You can find the complete program here.

Free registration and participation

Sign up under this Link free of charge and listen to as many lectures as you want.  

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