asioso Network Late Reading KW33/2017: DriveNow, Augmented Reality, Content ...

The week from 14.08.-20.08.2017 showed itself with different topics like: Wechat revolution, personalization, content marketing and more... We have prepared a review for you.

Trust in digital advertising formats is higher than expected
https://onlinemarketing.de/news/digitale-werbeformate-studie

Personalization: How Much is Too Much?
http://www.cmswire.com/digital-experience/personalization-how-much-is-too-much

Study: How does Europe surf to the online shop?
http://www.contentmanager.de/nachrichten/studie-wie-surft-europa-zum-onlineshop

The secret Wechat revolution in Germany through the back door
http://t3n.de/news/wechat-podcast-846141

Content marketing by conviction - employees as a target group
https://onlinemarketing.de/news/content-marketing-mitarbeiter-zielgruppe

DriveNow lets Alexa drive in front
http://www.internetworld.de/technik/sprachassistent/drivenow-laesst-alexa-vorfahren-1247112.html

How good content can also secure customers for financial companies
https://onlinemarketing.en/news/content-financial companies-sure customers

B2C Retailing Secrets That Every B2B Company Should Learn
http://www.cmswire.com/digital-experience/b2c-retailing-secrets-that-every-b2b-company-should-learn

Augmented Reality brings schoolbooks to life
https://www.wuv.de/digital/augmented_reality_erweckt_schulbuecher_zum_leben

Google remains the standard search engine on the iPhone - and is paying $3 billion
http://t3n.de/news/google-apple-iphone-standard-suche-847342

asioso Net late reading: Outstanding quality. Not too sweet, not too dry and easily digestible. Something for everyone.