Omnichannel refers to the use of "all channels".
It is a cross-channel business model for companies to improve the customer experience.
In omnichannel management, therefore, individual projects are carried out to increase the customer experience for the purpose of better customer loyalty and customer development towards becoming a product ambassador. This involves planning, managing and constantly monitoring all available physical sales channels (offline) and digital customer contacts (online) to achieve a consistent customer experience.

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